Brand Color Demo

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Resources

Peter Bryan

HQ Admin

Menu Engineering

Analyze menu item profitability and popularity

Currency:

Item	Sold	Price	Cost	Food Cost	Item Sales	Item CM	Menu CM	Menu Mix	CM Score	Mix Score	Grade
		$	$	25.0%	$ 5,455.80	$ 9.74	$ 4,090.80	22.3%	LOW	HIGH	Plow Horse
		$	$	25.0%	$ 5,696.20	$ 11.24	$ 4,271.20	20.2%	LOW	HIGH	Plow Horse
		$	$	39.0%	$ 7,247.10	$ 15.24	$ 4,419.60	15.4%	HIGH	LOW	Puzzle
		$	$	32.6%	$ 7,356.80	$ 15.49	$ 4,956.80	17.0%	HIGH	LOW	Puzzle
		$	$	25.0%	$ 5,946.50	$ 12.74	$ 4,459.00	18.6%	HIGH	HIGH	Star
		$	$	80.1%	$ 1,798.80	$ 2.99	$ 358.80	6.4%	LOW	LOW	Dog
Totals	1880				$ 33,501.20		$ 22,556.20
Calculations	Popularity (Median): 17.8%				Avg. Contribution Margin: $ 11.24

Menu Engineering Metrics

Item SalesTotal revenue from this item: Price × Number of items sold

Item CM (Contribution Margin)Profit per item: Price - Cost

Menu CMTotal profit from this item: Item CM × Number of items sold

Menu MixPercentage of total items sold: (Items sold ÷ Total items sold) × 100%

CM ScoreHIGH: Above median contribution margin
LOW: Below median contribution margin

Mix ScoreHIGH: Above median menu mix percentage
LOW: Below median menu mix percentage

Menu Item Categories

Star

Keep and promote these high-profit, popular items

Plow Horse

Consider price increases or cost reduction

Puzzle

Consider promoting more to increase sales

Dog

Consider removing or completely revamping